Fruitland Park Elementary School

Services Provided

• Solicitation Management

• Proposal Development

• Project Marketing & Publicity

RFP Marketing played a pivotal role in developing and executing the comprehensive marketing and public relations efforts for DACG’s Fruitland Park Elementary School replacement project. These efforts highlighted DACG’s expertise as a Construction Manager at Risk and their long-standing partnership with Lake County Schools.

Key initiatives included promoting DACG’s “meet and greet” event with local subcontractors, designed to foster collaboration and strengthen community ties. This event showcased DACG’s commitment to engaging local businesses, providing them with insights into the project’s scope, and reinforcing the company’s values.

To further elevate the project’s visibility, RFP Marketing organized memorable events such as the groundbreaking ceremony, which featured a space shuttle sand sculpture and the participation of an astronaut, aligning with the school’s symbolic theme. The beam signing ceremony allowed students and faculty to leave a lasting mark on the new school, creating a sense of ownership and community connection.

RFP Marketing also spearheaded creative campaigns such as the Student Shirt Design Contest, engaging students by involving them in the design process and showcasing their artwork on t-shirts worn by subcontractors during the Topping Out Party. This event, which celebrated the project’s milestone, further strengthened DACG’s ties with the local community through the use of local businesses like iBarbecue.

In addition, RFP Marketing helped DACG support the “Red for Ed” school supply drive, promoting the initiative and engaging team members to gather donations for students in need. This reinforced DACG’s commitment to giving back to the communities they serve.

Lastly, as the project neared completion, RFP Marketing laid the groundwork for a future ribbon-cutting event with a planned "Touch-a-Truck" feature to further engage the community and celebrate the project's success. Through strategic marketing efforts, RFP Marketing ensured DACG’s role in the Fruitland Park Elementary School project was not only well-publicized but also deeply connected with the local community.